COMPANY CULTURE
| BELIEFS | VISION | MISSION |
| COMMITMENT, PROFESSIONALISM, INNOVATION, RESPONSIBLENESS,ENVIRIONMENTAL FRIENDLINESS | A SOCIALLY RESPONSIBLE INTERNATIONAL ORGANIC TEA MANUFACTURER | LET THE WORLD KNOW HUNAN TEA |
| VALUE | THINKING ON PEOPLE | THINKING ON BRAND |
| HONESTY, SUSTAINABILITY, COOPERATIVE DEVELOPMENT | DEVELOP PEOPLE CULTURALLY, MOTIVATE PEOPLE INSTITUTIONALLY, TREAT PEOPLE SINCERELY | QUALITY DETERMINES HEIGHT AND CULTURE DETERMINES DEPTH |